Whether you’re marketing to different cultures around the world or targeting diverse markets in your own country, being able to capture...

I recently appeared in a Forbes article by Co-founder and Principal of ThinkNow, a technology driven cultural insights agency on the...

St. Patrick’s Day is supposed to be lucky. For example, if you find a shamrock on St. Patty’s day it is believed you will have good luck...

An important step in becoming culturally competent in marketing is to recognize our own cultural biases. In other words, what we do in...

Selling products and services to Hispanics, African Americans, Asians and others isn’t difficult but it does take some training. Meeting...

This year the New York Times added a section to its holiday gift guide intended to cater to its readers who are potentially looking for...