You don’t need to spend thousands or even hundreds of dollars a month on disloyal internet leads. You can use simple, inexpensive yet very effective techniques for obtaining buyers and sellers that are actually fun to do! This program teaches the secrets of how to use the most time- and cost-effective methods to reach your best clients without farming, cold calling, or door-knocking.

Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do you do with them? Hispanics, African Americans, Asians and Middle Easterners do not buy products and services in the same way as Caucasian customers. If you do not customize your products, services, sales presentation and more to meet the unique need of the fastest-growing consumer group in America - you are wasting your marketing dollars!

We Americans tend to be rather poor negotiators compared to people in Mexico, China and the Middle East. We walk into stores and pay whatever is asked. In other countries they would never consider doing such a crazy thing! People from negotiating cultures never pay full price for anything. Learn the secrets of how to haggle efficiently and effectively to save yourself and your company tens of thousands of dollars.

More than ever before, home sellers and buyers are questioning the value of real estate services and asking agents to reduce their commissions or give a rebate. With the ability to do much of the legwork online, real estate clients are demanding that Realtors® prove their worth. This program gives agents, brokers and lenders the tools to keep your commissions firm in the face of tremendous downward pressure when working with sellers or buyers. How much more would you make if you actually got paid what you’re worth???

If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign. When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them. Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media. Stop wasting your money on ads that don’t work!

Everyone knows that great customer service brings buyers back over and over saving the company money and time in marketing. However, the definition of what constitutes fabulous customer service is different when dealing with Hispanics, African Americans, Asians and Middle Easterners. You must customize your customer service to meet the unique need of the fastest-growing consumer group in America.

If you read the news, it looks like changing laws will soon prohibit sellers from paying both sides of the commission. It appears that we're moving towards a world where home buyers are going to be hiring AND paying their own agents. The good news is that this will guarantee you a commission when a client purchases property and make them loyal just to you. Agents must know how to sell the value of their services to buyers, or they will lose clients to those who regularly practice Buyer-Brokerage. More buyers than ever before want an agent to solely represent them. Agents must become aware of this new way of doing business or they will lose clients to those who regularly practice Buyer-Brokerage.

Everyone knows that great customer service brings buyers back over and over saving the company money and time in marketing. However, the definition of what constitutes fabulous customer service is different when dealing with Hispanics, African Americans, Asians and Middle Easterners. You must customize your customer service to meet the unique need of the fastest-growing consumer group in America.