Selling to Multicultural Customers

Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do you do with them?  Hispanics, African Americans, Asians and Middle Easterners do not buy products and services in the same way as Caucasian customers.  If you do not customize your products, services, sales presentation and more to meet the unique need of the fastest-growing consumer group in America - you are wasting your marketing dollars!

Some of the benefits you will receive from attending this program include:

  • How people around the word differ in buying habits.
  • How negotiation styles impact the purchase process.
  • Properly meeting and greeting people from other cultures.
  • Overcoming language barriers in selling.
  • Learning what products minorities want.
  • Learning what services minorities want.
  • Building rapport with people from different cultures.
  • What people want in a retailer.
  • Overcoming price objections.
  • Making your store attractive to specific groups.
  • Attracting and keeping minority employees.

Target Audience

Specially designed for companies that sell to multicultural customers.

Program Format

  • From a 60-minute keynote to 3-day workshop to consulting.
  • Customized to meet the unique needs of your company and its customers.

About the Presenter

Michael Soon Lee, MBA, is both a multicultural and marketing expert. He has written numerous books and articles on the subject over the past ten years. Mr. Lee has been a marketing director for the State of California and a producer for the ABC Television Network. He presents marketing programs at national conventions and on satellite television. Michael's multicultural programs are well-known throughout the country for being fact-filled as well as fun.