Multicultural Marketing

EthnoConnect®

Multicultural Diversity Blog

6 Tips To Improve Multicultural Marketing Success

Whether you’re marketing to different cultures around the world or targeting diverse markets in your own country, being able to capture...

There Is No Such Thing As An Asian American Market

I recently appeared in a Forbes article by Co-founder and Principal of ThinkNow, a technology driven cultural insights agency on the...

Luck Around The World

St. Patrick’s Day is supposed to be lucky. For example, if you find a shamrock on St. Patty’s day it is believed you will have good luck...

How Do You Celebrate Valentine’s Day?

An important step in becoming culturally competent in marketing is to recognize our own cultural biases. In other words, what we do in...

Selling to Multicultural Customers

Selling products and services to Hispanics, African Americans, Asians and others isn’t difficult but it does take some training. Meeting...

Is the New York Times Holiday Gift Guide Racist?

This year the New York Times added a section to its holiday gift guide intended to cater to its readers who are potentially looking for...