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6 Tips To Improve Multicultural Marketing Success
Whether you’re marketing to different cultures around the world or targeting diverse markets in your own country, being able to capture...

Michael Dehoyos
Jun 4, 20203 min read
66 views
10 comments


There Is No Such Thing As An Asian American Market
I recently appeared in a Forbes article by Co-founder and Principal of ThinkNow, a technology driven cultural insights agency on the...

Michael Lee
Dec 1, 20191 min read
20 views
4 comments


Luck Around The World
St. Patrick’s Day is supposed to be lucky. For example, if you find a shamrock on St. Patty’s day it is believed you will have good luck...

Michael Lee
Oct 1, 20182 min read
14 views
2 comments


How Do You Celebrate Valentine’s Day?
An important step in becoming culturally competent in marketing is to recognize our own cultural biases. In other words, what we do in...

Michael Lee
Feb 14, 20185 min read
26 views
2 comments


Selling to Multicultural Customers
Selling products and services to Hispanics, African Americans, Asians and others isn’t difficult but it does take some training. Meeting...

Michael Lee
Aug 13, 20091 min read
50 views
17 comments


Is the New York Times Holiday Gift Guide Racist?
This year the New York Times added a section to its holiday gift guide intended to cater to its readers who are potentially looking for...

Michael Lee
Dec 15, 20082 min read
15 views
3 comments
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