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EthnoConnect®

Multicultural Diversity Blog

Selling to Multicultural Customers

Writer's picture: Michael LeeMichael Lee

Updated: Mar 19, 2021


Selling to Multicultural Customers

Selling products and services to Hispanics, African Americans, Asians and others isn’t difficult but it does take some training. Meeting the needs of people from diverse cultures means adjusting your practices to accommodate them. Many salespeople believe they can just “treat everyone the same” which is a nice thought but lousy customer service.


For instance, if a blind customer walked into your store would you simply hand her a brochure to read because that’s how you treat all of your sighted customers? Of course not, you would probably spend more time verbally explaining how a product works and describing how it looks. In other words, you would adjust your practices to meet the unique needs of that buyer which is exactly what you should do with multicultural customers.

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2 comentários


steve john
steve john
16 de jan.

Understanding and catering to diverse customer needs is key to excellent service. Adjusting sales practices, as highlighted, ensures inclusivity and satisfaction. Just like tailoring communication for a blind customer, addressing cultural preferences enhances the experience. Whether it’s choosing vibrant designs or timeless classics, offering personalized options like leather jackets for women demonstrates respect and adaptability, creating a shopping environment that welcomes and values every customer.

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Hannah Walters
Hannah Walters
13 de jan.

Understanding and catering to diverse customer bases. For students exploring similar topics, business assignment help services provide expert guidance in crafting well-researched and insightful assignments. My college friend used business assignment help two days ago and praised the professional support received. These services ensure quality work while saving time for other academic priorities.

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