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Clapping Audience


Speaking Topics

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Defending Your Commission

Defending Your Commission

More than ever before, home sellers and buyers are questioning the value of real estate services and asking agents to reduce their commissions or give a rebate. With the ability to do much of the legwork online, real estate clients are demanding that Realtors® prove their worth. This program gives agents, brokers and lenders the tools to keep your commissions firm in the face of tremendous downward pressure when working with sellers or buyers. How much more would you make if you actually got paid what you’re worth???

Would knowing the following help keep your commissions firm?

  • Why clients are increasingly questioning the value of real estate services.

  • How to tangibly prove the value of your services.

  • Simple ways to get clients to understand how hard you work.

  • Getting clients to understand how little you actually make.

  • Keeping your commission from becoming part of the negotiations.

  • How to let clients constantly know you’re earning your money.

  • Getting sellers to pay more than the “average” listing commission.

  • Getting buyers to consistently sign a Buyer-Broker Agreement.

  • Establishing your value from the very first contact.

  • Ten mistakes agents make that devalue their services.

  • Competing with iBuyers.

  • Separating yourself from the competition.

  • Why the public hates real estate agents and what you can do about it.

About the Presenter

Michael Soon Lee, DBA, CSP

Michael Soon Lee, MBA, is both a multicultural and marketing expert. He has written numerous books and articles on the subject over the past ten years. Mr. Lee has been a marketing director for the State of California and a producer for the ABC Television Network. He presents marketing programs at national conventions and on satellite television. Michael's multicultural programs are well-known throughout the country for being fact-filled as well as fun.

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