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EthnoConnect® Articles on

Multicultural Diversity & Awareness


Building Multicultural Teams

Before starting to build a team composed of people from diverse cultures it’s crucial to develop and atmosphere of openness around the issues of differences. In addition to the usual personality style surveys there should also be a communications style survey. Studies show that culture can impact learning style…

Team concept is an issue that should be discussed. Many collectivist cultures are historically very team-oriented such as Asians and Hispanics. Some cultures are more independent such as Americans and African Americans.

With team-oriented cultures it’s vital that team incentives be developed and used to motivate them. Individual incentives such as preferred parking spaces, plaques and monetary rewards can actually divide a collectivist group. Develop team awards such as a group party or night out or trip.

Language can be another challenge. Just because everyone in your company speaks English doesn’t necessarily mean they are all talking the same language. Common concepts, vocabulary and other terms should be defined and agreed-upon. Issues around those who speak different languages should also be surfaced.

Other cultural issues that could prevent the formation of an effective team include:

Personal space
Eye contact
Work ethic
Remember that culture can have a profound impact on the formation of teams. Consult an appropriate professional if this appears to be the case.

About the Author

Michael Soon Lee, DBA, CSP

Michael Soon Lee, DBA, is a cultural expert and author of eight books about overcoming cultural conflict including, “Cross-Cultural Selling for Dummies” and “Black Belt Negotiating”. Dr. Lee has spoken to over 1,000 organizations around the world such as Coca-Cola, Chevron, Boeing, State Farm Insurance, and Charles Schwab.

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