Speaking of Diversity

6 Tips To Improve Multicultural Marketing Success

by Michael Dehoyos - on Thursday, June 04, 2020

Whether you’re marketing to different cultures around the world or targeting diverse markets in your own country, being able to capture business from people of all cultures will improve your bottom line. 


Luck Around The World

by Michael Lee - on Monday, October 01, 2018

St. Patrick’s Day is supposed to be lucky. For example, if you find a shamrock on St. Patty’s day it is believed you will have good luck the entire day. The term “The Luck of the Irish” stared in the mid-1800’s during the U.S. gold rush when many Irish immigrants found gold and silver. It is also said that if you catch a Leprechaun he must grant you three wishes. 


How Do You Celebrate Valentine’s Day?

by Michael Lee - on Wednesday, February 14, 2018

An important step in becoming culturally competent in marketing is to recognize our own cultural biases.  


African American Assaults on Asians Increasing

by Michael Lee - on Monday, May 02, 2011

Physical assaults by Blacks on Asians have been increasing in San Francisco and Oakland leading to at least one death. While the news media has been quick to point out the increasing tension between these two minority communities they are at a loss to explain why. What they don’t understand is the fact that Blacks and Asians are at opposite ends of the cultural spectrum. For instance, Blacks tend to prefer very direct eye contact while many Asians avoid eye contact to show respect; Blacks use frequent and very broad hand gestures when talking while most Asians use very little; and Blacks often speak to each other in loud tones while many Asians prefer more subtle communication. These differences and many others have created uneasiness between the two groups in America for centuries.  


Is the New York Times Holiday Gift Guide Racist?

by Michael Lee - on Tuesday, December 15, 2009

This year the New York Times added a section to its holiday gift guide intended to cater to its readers who are potentially looking for “gifts created for and by people of color" 


Selling to Multicultural Customers

by Michael Lee - on Thursday, August 13, 2009

Selling products and services to Hispanics, African Americans, Asians and others isn’t difficult but it does take some training. Meeting the needs of people from diverse cultures means adjusting your practices to accommodate them. Many salespeople believe they can just “treat everyone the same” which is a nice thought but lousy customer service.