Speaking of Diversity

African American Assaults on Asians Increasing

by Michael Soon Lee - on Monday, May 02, 2011
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Physical assaults by Blacks on Asians have been increasing in San Francisco and Oakland leading to at least one death. While the news media has been quick to point out the increasing tension between these two minority communities they are at a loss to explain why. What they don’t understand is the fact that Blacks and Asians are at opposite ends of the cultural spectrum. For instance, Blacks tend to prefer very direct eye contact while many Asians avoid eye contact to show respect; Blacks use frequent and very broad hand gestures when talking while most Asians use very little; and Blacks often speak to each other in loud tones while many Asians prefer more subtle communication. These differences and many others have created uneasiness between the two groups in America for centuries.  

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Selling to Multicultural Customers

by Michael Soon Lee - on Thursday, August 13, 2009
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Selling products and services to Hispanics, African Americans, Asians and others isn’t difficult but it does take some training. Meeting the needs of people from diverse cultures means adjusting your practices to accommodate them. Many salespeople believe they can just “treat everyone the same” which is a nice thought but lousy customer service.  

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