Selling To Multicultural New Home Buyers

Selling To Multicultural New Home Buyers

Minorities in America want to buy new homes more than Caucasian families. However, salespeople must adjust their practices to meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and more. Included are dealing with culturally-based beliefs about construction, handling multicultural new home negotiations, and building relationships with minorities.

Price: $24.95

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