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Marketing to Multicultural Customers

If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign. When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them. Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media. Stop wasting your money on ads that don’t work!

Some of the benefits you will receive from attending this program include:

  • Why traditional marketing doesn't’t work with minorities.
  • How to determine exactly which cultures are in your market area.
  • Determining whether to use in-language or English copy.
  • Developing a community marketing plan.
  • Using minority spokespersons and celebrities.
  • Learning about culturally-specific media in your area.
  • Avoiding cultural missteps and gaffes.
  • Working with minority advertising agencies.
  • Overcoming language challenges in marketing.

Target Audience

Specially designed for companies that sell to multicultural customers.

Program Format

From a 60-minute keynote to 3-day workshop to consulting.
Customized to meet the unique needs of your company and its customers.

About the Presenter

Michael Soon Lee, MBA, is both a multicultural and marketing expert. He has written numerous books and articles on the subject over the past ten years. Mr. Lee has been a marketing director for the State of California and a producer for the ABC Television Network. He presents marketing programs at national conventions and on satellite television. Michael's multicultural programs are well-known throughout the country for being fact-filled as well as fun. His clients include: General Motors, the National Association of Realtors, the National Association of Home Builders and many others.