The Global Rule™: Secrets of Selling to Multicultural Customers

This manual helps salespeople to build cultural competency with minority buyers. Learn how to effectively market to multicultural customers and treat them with sensitivity when they come into your store or office. Find out how culture impacts the buying decision, the products people buy, negotiations, how you package your products, and after-sale customer service.

Price: $59.95

The Sales Coach II

This book helps advanced sales professionals go from good to great. It not only features a chapter by Michael Lee but also others from top sales trainer across the country.

Price: $19.95

"Recruiting & Retaining Multicultural Employees"
by Carlos Conejo

50% of America's workforce is now of another ethnicity or culture. Recruiting & Retaining Multicultural Employees helps you understand the fine nuances to hiring & retaining multicultural employees. This manual will show you how to manage, motivate, and overcome differences between
people of different cultures in the workplace.

Price: $29.95