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THE MULTICULTURAL AWARENESS STORE

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Salesperson's Cultural Assessment
Salespeople, do you want to know how culturally competent you are and what you can do to increase your sales to multicultural customers? Order to take a 52 question assessment and then receive a detailed analysis of your results! - $35.95

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For Resources for Multicultural Awareness in

Real Estate
Business


MULTICULTURAL AWARENESS IN THE REAL ESTATE MARKET

Justifying Your Commision*
This manual helps agents explain the value to their services. – $99.95

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Closing The Deal*
This manual provides nearly 50 proven closing techniques to help you close the client. – $29.95

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Overcoming Objections*
This manual contains the answers to over 100 of the most common real estate objections. – $29.95

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Opening Doors: Selling to Multicultural Real Estate Clients
This books shows real estate agents how to sell homes to Hispanics, African Americans, Asians, Middle Easterners and more. – $24.95

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Negotiate Everything: Earn A Black Belt in Bargaining*
This 4-CD set teaches real estate professionals to more effectively negotiate on behalf of buyers and sellers. – $79.95

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How to List Buyers*
This 2-CD set helps real estate agents effectively present the benefits of Buyer-Broker Agreements so they’ll beg you to have them sign it. – $59.95

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Time Mastery for Realtors®*
Learn to get more out of every working minute so you can make more money, reduce stress and gain an edge on your competition. – $49.95

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Taxation for Realtors®*
This program helps real estate professionals maximize every deduction and shelter as much income as is legally possible. – $39.95

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Personal Safety for Realtors®*
This 2-CD set helps both male and female agents be safe on the streets, in vacant houses, in the office, and show property to strangers. – $39.95

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Selling To Multicultural New Home Buyers
Learn how to adjust your practices to meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and more. – $24.95

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Selling to Multicultural New Home Customers
This 2 CD-set helps you understand how to build rapport, gain their trust, understand cultural influences, stop endless negotiations and more. – $59.95

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* Sold as part of a Package Deal


MULTICULTURAL AWARENESS IN THE BUSINESS MARKET

The Global Rule™: Secrets of Selling to Multicultural Customers
This manual helps salespeople to build cultural competency with minority buyers. – $59.95

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The Sales Coach II
This book helps advanced sales professionals go from good to great. – $19.95

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"Recruiting & Retaining Multicultural Employees"
by Carlos Conejo
This manual will show you how to manage, motivate, and overcome differences between
people of different cultures in the workplace. – $29.95

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