Multicultural Marketing

Reaching out to the exploding ethnic market in America requires a totally different marketing strategy than mainstream marketing.  Ethnic marketing must take into account the unique differences presented by Hispanics, African Americans, Asians and others. Any multicultural advertising and communications effort must first consider exactly who you are trying to reach.  Remember that Hispanics are six separate cultures, African Americans are economically different and Asians are thirteen separate cultures. Whether you are a multicultural business or mainstream company survey your customers to determine exactly who your customers are and then develop a multicultural marketing plan that targets them.